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Featured White Paper
January 2010
Delivering The Next Generation Subscriber Experience
Author:
Forrester Consulting on behalf of Comverse
Comverse,Inc. commissioned Forrester Consulting to evaluate the management challenges and opportunities that service providers face to deliver compelling and differentiated customer experiences required to excel in a crowded and competitive telecommunications market. The study addressed four questions:
1) What are service providers' most important customer management/CRM goals?
2) What capabilities are included in service providers' definition of customer management/CRM?
3) How strong are service providers' customer management capabilities now?
4) What are the characteristics of the customer management solutions needed to enable service providers to be successful?
Read this interesting whitepaper to find the answers!
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